Everything in one place: what each option includes, what it costs, how to get set up, and the answers to common questions. Every business is listed for free; advertising is how you get seen first.
Each paid option builds on the one before it. Spotlight and Featured are add-ons: they need an active pay-per-click account.
| Free ListingAlways $0 | Pay-Per-ClickFounding rate | + SpotlightAdd-on | + FeaturedAdd-on | |
|---|---|---|---|---|
| Price | $0 No card, ever. |
$1.00 per click for your first 90 days. No subscription, no setup fee, no minimum spend. |
$25 a month flat, on top of your click budget. |
$99 a month flat, on top of your click budget. |
| Best for | Being found. | Getting more visitors to your website. | Standing out from other advertisers in your list. | The most visible spot in your city. |
| What you get | Your name, address, phone, website link, map link, star rating, and a place in search results. | Everything in the free listing, plus a ranking above free listings in your city's list. | Everything in pay-per-click, plus an orange "Spotlight" tag and outline on your listing and a star on the map. | Everything in pay-per-click, plus a place in the Featured showcase: a band at the top of the page, above the map, with a purple star on the map. |
| Where you appear | In the regular list. | At the top of the regular list, above free listings. | Among the advertisers at the top of the regular list, with the Spotlight tag. | In the Featured band above the map. Up to 5 businesses per city, first come, first placed. |
| What you need | Nothing. You're already listed. If your listing needs a correction, contact us and we'll update it. | A business account (claim your listing; we review each claim and approve it within 1–2 business days), a payment method on file, and a monthly budget you set. | An active pay-per-click account. | An active pay-per-click account and an open Featured spot in your city. |
| How you're billed | Never. | Only when someone clicks Visit Website. We never count clicks past your monthly budget. | A flat monthly fee, separate from your click budget. | A flat monthly fee, separate from your click budget. |
Always $0
Founding rate
Add-on
Add-on
From finding your listing to your first click, in five steps. Steps 1 and 2 are free.
Every business is already in the directory. Open Business Login and search for your business by name.
Create a free account and claim your listing. We review every claim to make sure it's really you, and approve it within 1–2 business days.
Once you're approved, add a payment method (securely, through Stripe) and choose a monthly budget. Your listing then moves above free listings. You're only charged when someone clicks Visit Website, and never past your budget.
Want to stand out more? Spotlight and Featured are add-ons that need an active pay-per-click account. Request them from your dashboard.
Raise, lower or pause your budget from your dashboard anytime. Each month you'll get an emailed receipt showing your clicks and the amount charged.
Payments are handled by Stripe, which processed $1.9 trillion in 2025 and counts half of the Fortune 100 among the companies that have used it.
You enter your card in a secure form provided by Stripe. We never see or store your full card number. All we keep is the card brand and the last four digits, so you can recognize it.
Stripe is certified as a PCI Service Provider Level 1, the most stringent level of certification in the payments industry.
Your payment details travel over an encrypted connection straight to Stripe.
You set a monthly budget and we never charge more than it. Change it or pause advertising anytime from your dashboard.
Stripe figures are from stripe.com (2025). Stripe is a registered trademark of Stripe, Inc.
Do nothing. You're already in the directory. If a detail needs correcting, contact us and we'll fix it.
Start with pay-per-click. You only pay when someone visits your website, and your monthly budget is a hard cap.
Add Spotlight. Your listing gets a tag, an outline and a map star, so it catches the eye among other advertisers.
Add Featured. You get a place in the showcase above the map, shown first on the page. Spots are limited to 5 per city.
Getting listed and claiming
Yes. Every business gets a free listing automatically: your name, address, phone, website link and a place in search results. No card, no signup, and it never changes.
Open Business Login, search for your business, and submit a claim with a free account. Claiming confirms you're connected to the business and is the first step to advertising.
Contact us and tell us what needs to change, such as your hours, phone number or website. We'll update your listing for you.
We review every claim to confirm you're connected to the business, and approve it within 1–2 business days.
Only if you choose to advertise. Listing and claiming are free, with no card required.
Pay-per-click advertising
A click is someone choosing Visit Website on your listing. The founding rate is $1.00 per click for your first 90 days. Viewing your listing, hours or description never costs you anything.
No. Your monthly budget is a hard cap. Once you reach it, we stop counting new billable clicks until your budget resets the following month.
We filter automated traffic. If we later find invalid clicks, we credit them.
The $1.00 founding rate applies for your first 90 days as an advertiser. Standard rates apply after that, and you'll always be notified before a rate change affects you.
Billing
Yes. Payments are handled by Stripe, which is certified as a PCI Service Provider Level 1, the most stringent level in the payments industry. You enter your card in a secure Stripe form, so we never see or store your full card number. We only keep the card brand and last four digits so you can recognize your card.
Once a month, to the card you've saved with us, for that month's clicks. We never charge more than your monthly budget.
Yes. You'll get an emailed receipt each month showing your clicks and the amount charged.
You won't lose clicks or be billed twice: the clicks stay unbilled and are charged on the next monthly run once payment goes through. If a Spotlight or Featured payment fails, your placement pauses after a 7-day grace period until payment succeeds.
Spotlight and Featured
Spotlight makes your listing stand out inside the regular list. Featured puts you in a separate showcase above the map, shown to everyone before they see the list. They're separate products: Featured doesn't include the Spotlight tag, and only 5 businesses per city can hold a Featured spot.
No. They're separate, and most businesses choose one. Spotlight makes your listing stand out in the regular list (orange tag, outline and map star). Featured places you in the showcase above the map, with a purple star. You can add both if you want both effects.
No. They're add-ons for active advertisers. The flat monthly fee is billed separately and never counts against your click budget.
First come, first placed. The order is fixed, so your card doesn't rotate in and out. If you cancel and later return, you go to the back of the line.
Cancelling and refunds
Yes. You can pause or stop pay-per-click advertising whenever you like from your dashboard, and your free listing stays up either way. Spotlight and Featured are month to month with no contract: use the Cancel button next to your plan in your dashboard anytime, and your placement continues until the end of the month you've paid for.
Clicks that were real and delivered aren't refunded, and invalid clicks are credited. Flat add-on fees aren't refunded for partial months. If a placement didn't run because of an error on our side, we credit that period. The full policy is in our Terms of Service.
Claim your free listing, or set up advertising in a few minutes.
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